Community radios are discussing family farming: listen and share

In the framework of the 2014 International Year of Family Farming (IYFF), the Food and Agriculture Organization (FAO) and the World Association of Community Radio Broadcasters (AMARC) joined forces to launch an awareness campaign on the key role played by family farming and community media in supporting rural development and hunger eradication. The main objective of the campaign was to use community radio as a platform to share information with the farming community and to involve them further in the discussion regarding the role which family farming plays in economic and social development.

The global awareness campaign was launched in January 2014 and was followed by three regional campaigns in the second half of the year. During the latter phase, community radios were invited to join in to share information with the farming community, sending their own radio productions regarding community media and rural development.

To propel and advance the family farming agenda, a series of radio campaigns on the subject have been spearheaded jointly by FAO and AMARC.  Productions on a variety of issues such as policies which promote family farming, the challenges faced by family farmers and the important role which women play in the sector have been completed in Latin America and are currently under way in the Near East and North Africa and Asia-Pacific regions. These radio productions were created by AMARC members, with the support of FAO regional offices in Spanish, Arabic and English. The audio pieces have been shared in the Family Farming section of Onda Rural, and Yenkasa Africa and will be shared shortly on the ComDev Asia platform, under the Join the Campaign tab. 

Moreover, during the campaign’s initial, global phase, four audio programs were produced based on participant statements during the FAO Regional Dialogues on Family Farming.  The compilation, available in English, French and Spanish underlines the contribution of family farmers to hunger eradication, as well as the role of community media as drivers of social change. Broadcasted through both AMARC’s network and the ComDev regional platform, these programmes reached approximately 10 million listeners.

FAO and AMARC invite the community radio network to listen to the latest productions by accessing the FAO-AMARC dedicated page and regional page and the regional platforms and share them widely with their members.  The awareness campaign is key to raising the voice of family farmers everywhere!

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